Here’s a selection of fun, miscellaneous art direction projects I worked on while at Saatchi & Saatchi.

Publicis ID Cards

At Publicis, all 80,000 of our brains are connected to make up the creative engine that is Marcel. An AI-powered, mega agency. To celebrate the launch of Marcel, we created an employee ID badge that would be used across the globe at all of our agencies. This brain design reflects connectivity, with a series of lines and dots acting as neurons. The gradation and lighting suggest that this Marcel brain is alive and thinking/ making/creating. And those clusters that’s us collaborating. 

USAA Holiday Card

HSBC – JFK Activation

I worked on developing a JFK airport specific HSBC campaign that utilized the brand’s thriving hex in order to demonstrate the many benefits of their World Elite MasterCard.

Pampers Pure – Visual Exploration of “Shea Butter Infusion”

This exploration looks at various ways that Shea butter infused diapers can come to life within the natural and clean world of Pampers’ Pure range of products.

Woven Swag

Woven is Saatchi’s fabric care agency, I had the chance to create a variety of fun office swag that played with tongue-in-cheek motifs and channeled street-fashion design cues.