Each year, F1 makes a pitstop in fabulous Las Vegas for the LVGP. It’s the single largest event in the city and a massive moment for @Vegas.

In 2024, we had fun building out hundreds of hours of content and raking in millions of views, here are a few of my favorites… first- let’s get a lil hyped up.

How sweet was that? Let’s go back a lil, we launched with CGI-forward tease videos.

We formed key influencer partnerships with talent like Lele Pons (32M Followers)

On the ground, we launched our Vegas Shoey*.
Each day of the race, launching a different thematic Shoey at a different property.

*SHOEY refers to the tradition F1 drivers have of drinking champagne out of their shoe, popularized by drivers like Daniel Ricciardo

DAY ONE: THE VENETIAN

DAY TWO: THE FONTAINEBLEAU

DAY THREE: LINQ

DAY FOUR: BELLAGIO

We even had the help of a very iconic troupe of blue men help promote the Shoey.

Now, rev those engines for the main event, F1 Content! We ideated, shot, edited and posted hundreds of videos from start to finish, highlighting Vegas and all its attractions during the entirety of the race.

You can check them all out on TikTok and Instagram, but here’s a curated selection.