Creative Dude in New York City
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Rocket Man Resale

 

Rocket Man Resale

CREATIVE TEAM

CCO — Jeremy Bernstein
GCD — Sean Ellman
ACD, Art — Carlos Velasco
ACD, Copy — John Morgan
Designers — Evan Dull, Justin Hong, Able Parris, Jack Blair

Spot Director — Vince Peone
Photography — Joakim Carlsson, PouPayPhoto, Ben Gibson
Production Designer — Tyler Evans

Producers — Derek Ganson, Nass Anthony, Shari Scorca


So, 

The Elton John AIDS Foundation calls us up and they’re like, “Sir Elton John would like to sell over 3,000+ items from his personal wardrobe on eBay…”

And we’re like….. say less. 

Working alongside eBay and the Elton John AIDS foundation, we launched Rocket Man Resale. A pre-loved fashion shop from the personal collection of Elton John and some of his fabulously famous friends.

Clothing came from the legend’s Atlanta closet with 100% of the profits going directly to benefit his charity.

With an inventory ranging from archival Gianni Versace, custom Allessandro Michele Gucci and unbelievably rare sample clothes from designers and houses such as Yohji Yamamoto, Prada, Goyard, Louis Vuitton and more— we had more than enough clothes to not only fill up the pages of eBay’s website, but to also fill up an entire shop in the West Village.

This all led to some pretty awesome press coverage…

The press around this campaign led to 8 billion impressions.

Meanwhile, to help further promote the auction we enlisted in the help of Vintage Reseller Emma Rogue and singer/songwriter Stephen Sanchez to host an eBay Live from the store.

It didn’t hurt that some prominent names also helped add hype to the auction on social media.

So while you’re here… why not shop a little online?