Chime – MAma,
I made it
CD: Chip Singh
ACD: Caro Hernandez
Writer (Contract): Carlos Velasco
Director: Siraad Dirshe
Talent: Giveon and his fabulous Mama & ****** ******* and their fabulous Mama
I sometimes get to channel my inner Barbara Walters and write interviews. I had the chance to write Chime’s ‘Mama, I Made It’ interviews for Giveon and ****** ******* along with their amazing moms!
GIVEON — LONG-FORM INTERVIEW
Below you can view the full-length interview! Alongside this, there were also several cutdowns for both paid and organic TT/IG focusing on specific interview segments.
Fun fact: Despite hearing her voice a few times on Giveon’s first album, this is the first time Giveon’s mom (Mama Pearl) has had a public appearance.
ORGANIC SOCIAL
Alongside the cutdowns that were used for paid social, I used my chronically online knowledge to pitch and sell through a few playful organic shorts that would live primarily on the TikTok feed and play off social conversation and proven evergreen formats.