WHAT THE F IS ALL THIS ?

Las Vegas is world-renowned for its over-the-top, sun-soaked pool scenes. But these pools are more than just a quick reprieve from the summer heat—they're paradises in their own right. Each one is a different kind of escape: hedonistic and high-energy, intimate and serene, or a vibrant gathering place for like-minded travelers seeking a moment of respite.

To capture the spirit of these iconic spaces, we developed a series of still photographs and paid social video assets—each tailored to reflect the unique energy of the pool and the personality of the person who inhabits it.

STILLS

With so many photographs, we thought it would be fun to also produce property-specific post-cards wtih vintage flair, evoking the never-ending sunshine of a Vegas summer.