CANAL STREET WEAR
CCO: Jeremy Bernstein
GCD: Sean Ellman
ACD, Art: Carlos Velasco
ACD, Copy: John Morgan
Design: Evan Dull + Justin Hong
Motion Director: Nem Perez
Photographers: Neil Favila + Anisha Sisodia
“eBay brings authentic streetwear to the epicenter of fakes.”
BACKGROUND
As searches for streetwear on eBay increased by 150%+ since the start of the year and the category saw a rise in counterfeiting, eBay wanted to show up for enthusiasts surrounding the launch of Authenticity Guarantee for Streetwear.
THE IDEA
To prove the quality and importance of eBay’s authentication, we opened a streetwear store in the global epicenter of fakes, New York City’s Canal Street. The store featured an incredible selection of genuine clothing and sneakers, including the most statistically counterfeited brands and models, as well as on-site authentication.
“eBay Unveils “Canal Street Wear” - The Ultimate Streetwear Haven in NYC”
“Following its longtime investment in authentication efforts, eBay opened a “Canal Street Wear” pop-up store in New York City selling authenticated products”
