Do Something Big
Type of project
Advertising and Publicity, Brochure Design, Website Design, Communications Strategy
Year of project
2016
Project Brief
ASUN Student Government had not updated much of their material since the late 2000s and this was affecting their efforts to promote themselves. I took on a large marketing project consisting of a brand photoshoot, brand kit, a new messaging and communications overhaul to update and accurately show off their brand and image for the next few years.
Trifold
The main piece of collateral that was requested was an overhaul to the brochure they had since 2008. Since that time much of the information had become outdated. This new trifold was developed to be a unique and wide size, featured brand new photography, and simplified the way that committees were displayed.
WEBSITE
The ASUN Website was redeveloped and recoded to become a more story and emotion driven experience. large call to actions, photographs and information panels allowed the user to better understand what ASUN did and how they could become a part of it. Features such as a "feedback" form allowed for constituents to send feedback directly to their representatives, applications were housed on a Box account for easier access. Small features such as committee specific pages and platform pages allowed for further transperency and clarification.
ART DIRECTION
For this project I was able to art direct a photoshoot that was photographed by Madeleine Cass. This involved scouting locations, arranging times with talent and photographers, providing releases to everyone involved in the shoot, and making sure that the vision of this communications strategy was translated across the photographs. The photographs were meant to capture the everyday functions of student government as they really were and to also act as a neutral base for brand elements.
Social Media Ads
A variety of social media ads were created at different sizes to target UNL students. These would link them to the open positions page.