Earthstock
Type of project
Branding, Advertising & Publicity, Art Direction
Year of project
2016-2017
ABOUT THIS PROJECT
EARTHSTOCK: Four Weeks to Learn & Grow is an annual month-long series of events hosted by UNL’s Environmental Sustainability Committee. The programming is diverse and ranges from music festivals and block parties to community forums with local policymakers. Now in its fourth year, Earthstock was due for a large-scale revamp to its marketing
and identity to reach a larger audience than ever before. I worked closely with Earthstock director Shelby Janke to translate the goals and programming of Earthstock into a cohesive identity and marketing plan that resulted in the most successful Earthstock yet.
PRINT POSTERS
Advertising for Earth- stock involved various tactics such as a series of photographic posters for each event, special edition posters for the general Earthstock event and a psychadelic take on the Music Festival poster. The posters were printed on newsprint and in many areas wheat- pasted onto buildings to create an urgent vibe.
digital Advertising
Communications for the event included animated social media and environmental signage that dotted the online landscape in areas such as social media, digital ads and in person through digital signage, notably the online ads through the Daily Nebraskan received higher amounts of engagement by nearly double the amount of typical ads featured on the website..
environmental signage
Signage such as a large Earthstock banner allowed guests to see they were near an either official Earthstock event or an Earthstock Partnered event.
EXTRA GOODIES
Ephemera such as buttons, screen-printed shirts, tote bags and business cards made out of seed paper dotted the landscape and helped to create awareness of events and a culture of Earthstock throughout the month of April which created excitement and promotion of the event. Special give aways such as treat bags with plantable business cards became more likely to be grabbed by passing students.